Job Detail

Strategic Capabilities 

• Deep understanding of, and ability to, strategize and execute content creation and delivery
• Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution
• Knowledge of inbound content best practices and all business-relevant social media channels and/or platforms
• Experience driving inbound traffic, prospect/customer engagement, and qualified lead generation
• Ability to work with, and produce compelling content for, sales to improve lead quality and with support to improve customer retention
• Ability to drive collaboration, planning, and measurement of inbound campaigns and programs across internal stakeholder groups
• Ability to build and manage a rich content/editorial calendar that attracts a qualified audience to defined digital properties (inclusive of blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Ability to optimize marketing automation and lead nurture processes across digital and social channels
• A clear understanding of, and experience tracking, metrics that influence content strategy to ensure optimal ROI
• Excellent writing and editing skills
• Experience with editorial governance over brand voice, style, and tone

Execution Skills

• Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan that addresses primary business objectives at the lowest possible cost
• Strong project management skills with the ability to lead all stages of content development from ideation through execution and implementation
• Ability to deliver measurable results across multiple channels relating to increased engagement, lead generation and sales execution
• Strong understanding of SEO and Google Analytics to optimize content creation
• Ability to engage and maintain connections with social audiences
• Editorial mindset with an ability to predict audience preferences and buyer behaviors

Certifications

• BA/BS or equivalent working experience
• 3+ plus years B2B marketing experience preferably in technology and/or related industries
• Best practices around digital, social, inbound, and supporting mar-tech, as well as content creation and consumption patterns

Project Experience

Types/Qualities

• Industry/vertical experience
• Excellent communicator, storyteller extraordinaire, and creative thinker
• Digital expertise

Technologies

• Expertise in marketing and social media automation platforms and content management tools such as WordPress, as well as email marketing tools such as Constant Contact and MailChimp
• Understanding of SEO, keywords, and Google analytics
• Working knowledge of Microsoft Office 365 and related productivity apps, with deep knowledge of CRM and Lead Management tools (HubSpot, Pardot, Adobe Marketo, etc.)