PURPOSE Accountable for developing and implementing marketing objectives and strategies for the activation of all activities relating to our marketing brand DUTIES
Develops marketing strategies aligned with the brand strategy
Ensures Customer and Market Growth
Develops Trade marketing plan for Brand
Promotes and protects the brand identity
Manages Operational effectiveness
Improves Business Processes
Formulates trade marketing strategy across categories of skincare, make-up, and fragrance.
Manages the launch activity within the marketing team.
Manages and implement all new media initiatives – to include:
Online advertising and promotions Magazine advert and advertorial communications
Social media strategies
Mobile campaigns Website developments
Manages the Clinique database (target retailer databases; build EL database).
Manages the implementation of the new retail CRM system.
Plans and manage the execution of a top door strategy with Sales Manager
Regular in-store visits to ensure consistency of brand within malls and retailers
Mall activation planning and implementation to ensure constant customer activation
Builds and maintain retailer relations within malls to identify top-selling product within regions
Review top-performing malls as well as new malls to ensure relevant activation
Other Duties
Performs any other duties that may be assigned from time to time
DEPARTMENTAL RELATIONS
Maintains contacts with all Senior Management Team, team members and all
other stakeholders EXTERNAL RELATIONS
Develops and maintains contacts with marketing partners, retailers, media
partners, and other external partners
SKILLS AND COMPETENCIES
Degree in marketing or a related field
Minimum working experience of 3-5 years in an FMCG background
Strong knowledge of consumer industry
Strong range management
Experience analyzing large amounts of data and trends
