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Senior Brand Manager - A Reputable Company - Ads Media & Communication
Date Posted: Apr 29, 2024
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Job Detail
Location:
Accra, Greater Accra, Ghana
Company:
A Reputable Company - Ads Media & Communication
Type:
Full Time/Permanent
Shift:
Career Level:
Experienced Professional
Positions:
2
Experience:
8 Year
Gender:
Female
Degree:
Degree
Apply Before:
Mar 27, 2025
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Job Description
Responsibilities
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements and skills
FMCG Marketing background across ATL, BTL, Digital, Research
Proven working experience as Brand Manager or
Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field
Apply Now
Company Overview
A Reputable Company - Ads Media & Communication
Accra, Greater Accra, Ghana
62 Current Jobs Openings
Advertisement Media & Communication Company
Read More
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